GMA Network (GMA) kept its over-all ratings lead in the viewer-rich areas of Urban Luzon and Mega Manila in November based on data from the industry’s leading ratings service provider Nielsen TV Audience Measurement.
Urban Luzon and Mega Manila account for 77 and 60 percent, respectively, of all urban TV households in the entire country.
Moreover, the airing of the Pacquiao-Algieri fight on GMA7 became the highest rating show (including specials) in NUTAM, Urban Luzon, Mega Manila and Urban Visayas, leading all other programs in these areas.
From November 1 to 30 (with the dates of November 23 to 30 based on overnight data), GMA recorded a 36.8 percent total day household audience share in Urban Luzon, surpassing ABS-CBN’s 31.1 percent by 5.7 points and TV5’s 8.8 percent by 28 points.
Leading across all areas in Mega Manila, GMA posted a 37.8 percent total day audience share in the area, up 9.3 points from ABS-CBN’s 28.5 percent, and up 28.5 points from TV5’s 9.3 percent.
Compared to its key competitor, GMA had more entries in the list of top-rated shows in Mega Manila with 18 out of 30.
GMA’s lead in November was also driven by the ratings performance of its weekly anthology Magpakailanman, multi-awarded news magazine program Kapuso Mo, Jessica Soho, reality sitcom Pepito Manaloto, GMA Telebabad’s Strawberry Lane, afternoon drama The Half Sisters, flagship newscast 24 Oras, weekend programs Celebrity Bluff, Marian, Ismol Family and recently launched primetime soap, More Than Words.
In NUTAM, GMA more than doubled its afternoon block lead over its closest rival, ABS-CBN, to 7.6 points from its 3-point lead in October. In November, GMA scored 37.8 percent, higher than ABS-CBN’s 30.2 percent.
GMA subscribes to the Nielsen TV Audience Measurement service, while ABS-CBN is the lone local major TV network that subscribes to Kantar Media, formerly known as TNS.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media.
GMA’s top-rating programs can be seen worldwide on GMA’s flagship international channel, GMA Pinoy TV. For more information on GMA Pinoy TV as well as other GMA International channels, GMA Life TV and GMA News TV International, visit www.gmanetwork.com/international.
